Online Promotion

Place the chat widget on library webpages and databases
Add chat to LibGuides
Add the chat widget to learning management systems
Promote via social media (e.g., Twitter, Facebook, Instagram)
Tips of the day when students login on campus
Screencast / video about service
Reminder in My Library Account page
Include AskAway hours and link in out of office message
Promote via digital signage

Print Promotion

Give away bookmarks
Post posters, flyers, fact sheets
Wall signage in libraries, computer labs, study areas
Sign on reference desk when its closed
Signs on computer monitors in library and department computer labs
Promote on library check-out receipts
Add promos to existing library handouts and subject guides
Ad in free student agendas, orientation materials
Student newspapers and newsletters
Hand out flyers, bookmarks, magnets at student organizations and clubs

Word of Mouth Promotion

Prep circulation and reference staff to promote
Target promotion when reference desk is closed, on weekends, etc.
Promote at end of AskAway chat sessions - tell your friends!
Reciprocal promotion with campus Writing Centre or Learning Commons
Promote on campus radio station
Promote in orientation tours of the campus

Promoting to Instructors

Market to instructors via internal communications - newsletter, email, etc.
Instructors do in-class demos to students
- Note: For in-class demos, only one person (e.g., the instructor) should demo the service, while students should be encouraged to use AskAway later to get help. If everyone in class comes in with a question at the same time, the service will be swamped. Additionally, remind instructors demoing AskAway to include a greeting message like "Hello, stopping by with my class to try out AskAway!" rather than asking a sincere reference question.
Instructors add it to their course outlines or assignments
Instructors require students to use AskAway as part of assignment - students attach printout of transcripts as proof

Live Demos

Note: For in-class demos, only one person (e.g., the instructor) should demo the service, while students should be encouraged to use AskAway later to get help. If everyone in class comes in with a question at the same time, the service will be swamped. Additionally, remind instructors demoing AskAway to include a greeting message like "Hello, stopping by with my class to try out AskAway!" rather than asking a sincere reference question.

Laptop demos in high-traffic areas and library - interactive kiosk
Mention or demo in library research classes or workshops
Mention in library tours for new students
Demos in the common areas of dorms
Peer to peer demos by students

General Promotion